Pana KANTHA
IRASEC, Bangkok
August 2026, 19 p.
French text
The recent and rapid adoption of pet culture in Southeast Asia is not simply a matter of the spread of the Western model, but rather a process of appropriation and reconfiguration shaped by local social structures and new lifestyles. This article analyzes this transformation through the concept of “multiple modernities,” showing how pet culture fits into societies characterized by the persistence of familism, despite profound demographic, economic, and urban changes.
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